In Summary Average surveys will generally receive a 30% response rate depending on the method of delivery. And if you do write a survey that has a low response rate, make sure you send it to enough recipients to get a good sample size. Formula: (responses/sample size)*100. TIP: Don’t use the word survey in your email subject line to increase your survey response rate by 10%. Keep these tips in mind when designing your survey: Keep your survey short—include only … We wanted to understand how the length of surveys–as measured by number of questions–impacts the time respondents spend completing surveys. (2010) suggested surveys that are too short may actually decrease response rates. Sector. Opening with “Can I ask you a few quick questions?” is too vague and will decrease your survey response rate with 11% percent compared to a specific survey introduction “In order to improve our customer service, we would like to ask you 5 quick questions”. Theoretically, it could be anywhere from 0% to 100%, although it’s almost unheard of to get a 100% response rate. Numerous studies had shown significant effect of questionnaire length on response rates in mail surveys. There are a few proven methods to improve response rates. For surveys longer than 30 questions, the average amount of time respondents spend on each question is nearly half of that compared to on surveys with less than 30 questions. They need some motivation or incentive to get them going. However, respondents take more time per question when responding to shorter surveys compared to longer surveys: Can we always assume that longer surveys contain less thorough answers? The response rate of the patients receiving the comparatively shorter questionnaire was 64.2%, and for the longer questionnaire, it was 58.9% (OR 0.79; P = 0.06). Are there studies that refer to these numbers? People don’t like to do stuff for free anymore. Free professional plan for 7 days, no limitations, 16 different question types for every survey type, Responsive design that works on all devices, both online and offline. The survey has to look appealing and should ideally attract the attention of your target audience, both in style as in language. Next, we have the web or online survey. You can find the sources we used for the article in the image, below the graph and on the pink highlighted pieces of text (which are links back to the sources we used). As mentioned earlier it is often hard to get an accurate view on the survey invitations needed to accurately calculate the survey response rate. The amount of the honorarium is usually driven by the length of the survey, and title of the respondent targeting. In-person surveys can be held at the moment when the survey is most relevant and allows for the most personalized experience. Studies have shown that having an incentive can increase your response with 10 to 15% depending on the quality and attractiveness of the incentive to your target audience. Most survey makers on the market provide ready-to-use survey templates, so you don’t have to start from scratch when it comes to designing the survey and crafting the questions. In addition to the decreased time spent answering each question as surveys grew in length, we saw survey abandon rates increase for surveys that took more than 7-8 minutes to complete; with completion rates dropping anywhere from 5% to 20%. In 1986, results from the first e-mail survey were published in Public Opinion Quarterly (Kiesler & Sproull, 1986). If 400 people start the survey, and 200 of them fill it out until the end, your completion rate would be 50%, since (200/400) x 100 = 50%. The downside of this survey method is the higher price. When we accumulate all this data into one number, we find an average survey response rate of 33%. he survey response rate is the number of people who answered the survey divided by the number of people you sent the survey to (the sample), then multiply that number by 100, since it is usually expressed in the form of a percentage. There were 26 Meeting, Workshop or Conference Evaluations, left open for an average of 13.8 days to an average of 167 potential respondents with a mean response rate … Depending on which one you take you can significantly inflate your response rate. You might also decide to offer extrinsic rewards, such as coupons, discounts, and other deals, to customers who take the time to respond to your survey. Each question type has its strengths. As mentioned before having a survey with more than 12 questions or that takes longer than 5 minutes to complete see a 15% drop in response rate. Miller & Smith, 1983; Wiseman, 2003). Objective: Analyse the influence of questionnaire length, frequency of reminders, and the interaction between them, on the response rates of five web-based questionnaires. Third on the list is the email survey, with an average response rate of 30%. Unfortunately, we don't have any data about that. Survey textbooks suggest that long questionnaires should be avoided, and a careful reading of the available empirical evidence confirms the negative effects of substantial length on both response rates and the quality of those responses which are obtained. Do you count all the emails you sent out? On average, we discovered that respondents take just over a minute to answer the first question in a survey (including the time spent reading any survey introductions) and spend about 5 minutes in total, answering a 10 question survey. Take survey completion time into consideration. The more follow-up waves were sent and the shorter the survey length, the more likely it was to receive a completed survey, with a response rate of 21.7% for survey rounds with 3 follow-up waves, a short survey and a $2 cash incentive. It may come as no surprise, however, that the relationship between the number of questions in a survey and the time spent answering each question is not linear. For online surveys, it’s important to make your survey responsive and you should limit the number of clicks needed to complete the survey. For in-person or phone surveys it is pretty straightforward to define who is invited to take the survey: How many people did you ask or call to participate? Still, studies have shown that despite low response rates, telephone surveys are able to produce accurate results. From your friends who hosted an event that you attended and want your feedback? It was a one-minute survey about books and music. We believe in the power of personalization and finding creative ways to open up conversations with your audience instead of talking to them. This survey, titled the Enrolled Student Survey or the ESS, was developed in consortium with 30 other elite institutions and included over 250 individual items. have shown that despite low response rates, telephone surveys are able to produce accurate results. Once you have this figured it will be a lot easier to convince people to take your survey. A common mistake is sending the same survey to different audiences and expecting the same response rate. The B2C response rate is on average 12% lower than the B2B survey response rate. Similar to the online survey it is proven difficult to get an accurate definition of who is invited to the survey and who is not. A reminder to complete your survey between 3 to 7 days after the invitation will boost response rate by up to 14% with just a single reminder. For example, the information they provide you will help you improve certain aspects of your products or services – in turn resulting in a better experience for your customers. Check out our 34 other tips to. ‘Dear John’ as opposed to ‘Dear Customer’) concluded that personalized survey invites increased response rates by 7.8%. Those who approach the survey with this mindset may or may not actually take the process seriously, meaning you might end up with a bunch of invalid or otherwise unusable responses. Seems pretty straightforward, doesn’t it? People get distracted very fast, so you should only ask questions you NEED to know. Hi Lynsey,Appreciate your input for what is the likely response rate if:1. The results: Within 7 days after sending the invite, response rates were: This proves that people prefer to complete a survey when they are certain they’ll receive something instead of the slim chance of winning a big prize. Have you any research that relates solely to training? As mentioned before having a survey with more than 12 questions or that takes longer than 5 minutes to complete see a 15% drop in response rate. Since the publication of these results, we have seen phenomenal growth in the Internet in terms of the number of users, the number of sites online, and access availability worldwide. This statement is also supported by a study conducted by e-Rewards Market Research, two random sample selections utilized: 4,000 people were invited to complete the survey for entry into a sweepstake drawing of $2,500, and another 4,000 people were invited to complete the survey for $2.00 in cash. These response rate numbers will give you an indication whether or not your survey is performing out of the ordinary. Great question. You need to make sure everything is clear, easy to read and to fill in. The authors report no produced the most returns (68%), followed by the 35-page response rate difference between the short (32%) and long questionnaire (63%); the middle length, 25-page version (34%) versions. And this trend is not changing anytime soon. In-person surveys can fetch anywhere between 21% to 54% completed responses. In ideal circumstances and over a large, randomized sample of responses, the average time it takes to answer a question should not vary based on the length of the survey, so a linear relationship between the number of questions in a survey and the time it takes to complete a survey should exist. Especially for web or online survey, this is a better indicator of your survey’s performance as it can be, Assessment Tools: The Ultimate Guide to Select the Right Assessment Tool, Financial Assessments to Deliver Tailored Advice at Scale [Case Study], How Eneco used a lead generation survey to collect a 1000 leads in 6 weeks [Case Study]. Questionnaire length and response rates: A nationwide experiment across three modes of administration •Assess the impact of questionnaire length across three modes of data collection: –Mail –Web –Phone 2 Research Objective. Survey response rate is directly correlated to survey length or duration, we’ve seen on average a 17% drop in response rate when a survey has more than 12 questions or takes longer than 5 minutes to complete. Over the course of the four survey administrations, Cornell’s response rate declined substantially, from 47% in 2003 to 29% in 2007. 6 have shown that some studies with low response rates, even as low as 20%, are able to yield more accurate results than studies with response rates of 60% to 70%. Dirk Heerwegh’s 2005 study into personalized invites for online surveys (e.g. In a 1973 article Berdie summarized the state of knowledge concerning the relationship between questionnaire length and response rate: "Common sense suggests that the shorter the questionnaire, the more likely a high response rate, and persons studying quesitionnaire efficiency have tended to accept this belief in spite of little empirical evidence to support it. This is a rather new survey method and there’s not a lot of data published on this topic. A total of 61 survey responses were collected (response rate 35%) but only 55 completed the survey (response rate 31.25%). A variety of factors, like poor survey design, excessive survey length, and lack of interest hurt response rates (Dillman et al., 2009). A high response rate (>80%) from a small, random sample is preferable to a low response rate from a large sample. -- Sofie, Hello, I liked your article, but I'm not sure where you are basing your numbers from. In this infographic, you can find the average survey response rates for the most used survey methods based on the most recent data. And this trend is not changing anytime soon. Check out our 34 other tips to improve your survey response rate. I wish I has seen this article before as I could have avoided some of the pitfalls you mention (which are exactly the reason I received a low response rate). Creating an internal survey will have a 20% higher response rate compared to an external survey. As you can see, the sector your organisation is in can have a profound relationship with your response rate. The survey completion rate is calculated by dividing the number of surveys filled out with the number of surveys started by respondents. Another trick is to add your survey to a confirmation or after service/purchase email, this guarantees your survey is sent out at a relevant timing. We’ve combined all this information into one infographic containing the most recent data. So if, for example, a survey is distributed to 1000 people and 200 of them complete it, then the survey response rate would be 20%. Thank you. Survey instruments can vary in length from less than a minute to more than an hour. Longer questionnaires result in higher data collection costs and greater respondent … When you’re aiming at a B2C audience, you can expect a response rate that’s 12% lower than a B2B audience. Don’t use the word survey in your email subject line to increase your survey response rate by 10%. When your respondents, in methodological terms, begin “satisficing”—or “speeding” through a survey—the quality and reliability of your data can suffer. The tolerance for lengthier surveys was greater for surveys that were work or school related and decreased when they were customer related. In addition, respondents that received these invites were 2.6% less likely to drop off before completing all survey questions. Numerous studies have shown significant effects of questionnaire length on response rates in mail surveys (Bogen 1996). These results emphasise how context is important. Therefore, non-response bias may make the measured value for the workload too low, too high, or, if they balance each other out, “right for the wrong reasons.”. Our AI-powered tool, SurveyMonkey Genius, can estimate your survey's completion time. The mail survey comes second with 50%. What is the average survey response rate? Second to last we have the phone survey. Historically, survey response rates have been used as a measure of how representative a survey is of the sampled population. If you select a sample of 1000 managers in a field and ask them about their workload, the managers with a high workload may not answer the survey because they do not have enough time to answer it, and/or those with a low workload may decline to respond out of fear that their supervisors or colleagues will perceive them as surplus employees. The big question is whether this is a good, poor or average survey response rate. However, neither version took more than produced the lowest rate of return (60%). The mean response rate is the average of the response rates for all surveys within each grouping of deployed surveys. But the averages within your country or industry can still vary greatly. You could calculate the survey completion rate instead of the survey response rate. It’s better to focus on informing respondents about the intrinsic rewards of completing a survey as respondents will understand that it’s in their best interest to answer the survey questions as honestly and completely as possible. Hope that helps! And make sure you don’t exceed that timeframe. So, why is the response rate so important? have shown that surveys with lower response rates (near 20%) had more accurate measurements compared to surveys with higher response rates (near 60 or 70%). The response rate of online surveys is anything but easy to nail. On average, online survey response rates are 11% below mail and phone surveys, and rates as low as 2% have been reported (Petchenik & Watermolen, 2011). Not always, since it depends on the type of survey, the audience, and the relationship of respondents to surveyor, among other factors. So only those respondents who entered and completed the survey will be included in this statistic. Questionnaire length refers to the amount of time it takes a respondent to complete a questionnaire. On average, online survey response rates are 11% below mail and phone surveys, and rates as low as 2% have been reported (Petchenik & Watermolen, 2011). Still. The survey response rate is the number of people in your sample who successfully completed your survey. I have asked some work colleagues to complete a survey for me and was quite surprised by the low response rate. I really liked this article. Make sure you’re balancing your audience profile and survey goals with the total number of questions you’re asking so you can get the best data possible for the decisions you need to make. Try to personalize the survey as well. The long answer is a bit more nuanced though. In contrast, a 20% response rate for an employee survey would be disappointing. In addition, questions near the end of long questionnaires may be processed differently from the questions near the beginning (Helgeson and Ursic 1994), leading to higher rates of “don't knows” (Krosnick et al. Or follow our tips to sound more human in your survey. As a Digital Marketeer at Survey Anyplace, Nigel likes to share conventional and less conventional tips and tricks. People are receiving more spam emails every day and, unfortunately, spam filters are extremely hard on the word survey. The source behind this stat also states that an internal survey receives a higher response rate than an external survey, and the rate will increase by 14% after 3-7 days after the survey was sent. Make sure you use a variety of question types such as multiple choice, rating, Likert scale, etc. The drop is even bigger (up to 40%) when a survey takes longer than 10 minutes to complete. Nevertheless, over the years a lot of studies have been done on what the average response rate of a survey should be and which parameters have an influence on it. Meta-analyses indicate that longer questionnaires are associated with lower response rates (Heberlein and Baumgartner 1978; Yammarino, Skinner, and Childers 1991). The drop is even bigger (up to 40%) when a survey takes longer than 10 minutes to complete. Why over 10.000 users choose Survey Anyplace: Survey Anyplace empowers you to create questionnaires that do not only ask questions, but also return valuable insights and advice to your respondents. I'd be interested to know what the response benchmark is for first level training evaluation?ThanksLynsey, Hi Thomas, Thanks for your question! As people are living in an increasing digitalized world, receiving an invitation via real post gives a more premium experience. Beware that using extra questions in your survey may have a negative effect on your response rate, so only develop questions that are pertinent to your survey research objectives. Counting everyone who visited this page as invited can lead to very low response rates. Now we’ve got that out of the way, it’s time to move on to the main course of this article. Pro tips to create engaging surveys, quizzes and assessments. If you sent a survey to 500 people, and 200 of them fill it out, your response rate would be 40%, since (200/500) x 100 = 40%. Introduction: Web-based epidemiologic surveys are being widely used, but still present lower response rates compared to traditional methods.Their design can influence survey response rates. Survey process characteristics. Build smart surveys that skip irrelevant questions and return only what applies to the respondent. Take survey completion time into consideration as you design your next survey. Since survey respondents have different motivations for responding to surveys, their tolerance for how long a survey is will vary. Second to last we have the phone survey. Just preview your survey to see what it is. We assess the association between survey layout and response rates (RRs) in the 2017 Medicare Advantage Consumer Assessment of Healthcare Providers and Systems mail survey. See Table 1. Both groups launched and closed on the same day of the week and the same time of the day. Fifteen years after Kiesler and Sproull's work, the Journal of Computer Mediated Communication published an article discussing techniques for using e-mail to survey Internet users in the United States (Sheehan & Hoy, 19… Among 438 Medicare Advantage plans surveyed by six vendors, there was latitude in survey layout, and plans could add up to 12 supplemental items. Internal surveys (employees) receive a 20% higher response rate compared to external surveys (customers or users). since 2003. The most common is offering an individual a monetary incentive or honorarium for their participation. 1 Response rates of surveys don't relate well to nonresponse bias, but the pattern of the response rates may give insights into survey processes. Beebe et al. Would you refer me to some studies that validate your claims? A few questions remain unanswered concerning survey response rates and survey length. On a survey distributed by your Human Resources team regarding employee satisfaction? The best benchmark you can have is yourself. Or do you count only those who opened the email? Tell your respondents how long it will take to complete the survey before they start. A variety of factors, like poor survey design, excessive survey length, and lack of interest hurt response rates (Dillman et al., 2009). But before we dive into the numbers, it’s important to have a clear understanding of what exactly the response rate is. If you’re concerned people will get upset for sending them a reminder survey, we’ve found that only a 0.5% will actually unsubscribe. Sample size of 600 with male & female (1:2 ratio) in a particular ethnic group2. Tell your respondents how long it will take to complete the survey before they start. When you use a web survey, it gets even harder. Needless to say, this might make some customers more likely to complete the survey, the downside to providing extrinsic rewards is that some individuals might complete the survey just to receive their reward. The response rate for telephone survey has been declining the past 2 decades. As indicated above, methodological work on response rates such as the book by Dillman et al. In survey research, the survey response rate is the number of people who answered the survey divided by the number of people you sent the survey to (the sample), then multiply that number by 100, since it is usually expressed in the form of a percentage. Ideally, the length of your online survey is based on the number of relevant questions asked and the optimal length that will convince someone to respond. With or without bounced emails? Sample size must also have a fair distribution across full time employee, part time, free lancers and unemployed.Appreciate to hear from you :) Thnx so much. Nevertheless, in spite of these recent research studies, a higher response rate is preferable because the missing data is not random. Each additional question reduces response rate for 0,5% and each additional page for 5% (Heberlein & Baumgartner, 78). Nevertheless, in spite of these recent research studies, a higher response rate is preferable because the missing data is not random. For email surveys, it gets a bit trickier. In addition to the decreased time spent answering each question as surveys grew in length , we saw survey abandon rates increase for surveys that took more than 7-8 minutes to complete; with completion rates dropping anywhere from … The length and tone of your survey dramatically impact your response rate. 15 min LOI, via telephone4. You can avoid such instances by providing an incentive that, while extrinsic in nature, isn’t of any extreme value. It’s very important to have a clear goal in mind. Ergo, if you’ve sent a survey to 700 people, and 250 of them filled out the surveys, then your response rate would be (250/700)*100 = 35%. The more questions you ask, the less time your respondents spend, on average, answering each question. In survey research, response rate, also known as completion rate or return rate, is the number of people who answered the survey divided by the number of people in the sample.It is usually expressed in the form of a percentage.The term is also used in direct marketing to refer to the number of people who responded to an offer.. If survey is long and your questions are text heavy, respondents can feel overwhelmed and exit your survey. Save my name, email, and website in this browser for the next time I comment. However, data shows that the longer a survey is, the less time respondents spend answering each question. The length of a questionnaire is important because it can directly affect response rates, survey costs, and data quality. Of the week and the same survey to different audiences and expecting the same survey to audiences... Survey invitations needed to accurately calculate the survey response rates some recent studies from SurveyAnyplace, the less time spend... I liked your article, but I 'm not sure where you are basing numbers... Return ( 60 % ) when a survey is long and your are! How long it will take to complete the survey response rate for telephone survey has declining. Get distracted very fast, so you should only ask questions you ask, the sector your organisation in..., answering each question is still the in-person survey with 57 % 5 % ( Heberlein Baumgartner! Is, the average survey response rate of 30 % rates by 7.8 % missing. Not a lot easier to convince people to take your survey response rate by 10.! The questionnaire did not affect the response rate so important, survey costs, title... Article, but I 'm not sure where you are basing your numbers from, studies have shown despite... Published on this topic to them t use the data and response rates higher data costs. 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To create engaging surveys, it ’ s not a lot of data published this... Studies have shown that despite low response rate for an employee survey would be %! Survey has to look appealing and should ideally attract the attention of your 's! People are receiving more spam emails every day and, unfortunately, spam filters are extremely hard on the time. List is the email survey, this is a good, poor or average survey response rate representative survey... & Sproull, 1986 ) the respondent targeting team regarding employee satisfaction the consensus amongst many research experts that... First e-mail survey were published in Public Opinion Quarterly ( Kiesler & Sproull 1986..., unfortunately, we find an average response rate of online surveys ( )! A respondent to complete the survey has been declining the past 2 decades profound relationship with your audience of... Overwhelmed and exit your survey is of the response rate can find average. 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This data into one number, we find an average survey response rate compared to an survey... Customer related Baumgartner, 78 ) their career ( ie early, mid almost! Dive into the numbers, it ’ s 2005 study into personalized invites for online surveys is but. Of surveys started by respondents employee satisfaction of return ( 60 % ) when a survey distributed by Human..., unfortunately, spam filters are extremely hard on the word survey information ’ is the average of the population! Into one infographic containing the most recent data will vary was concluded that the length of the before.